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For Immediate Release
5/10/2006
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Jennifer Sizemore
410-601-5528
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LifeBridge Health & Fitness Advertising Campaign Earns National Honors
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LifeBridge
Health & Fitness was recently awarded a silver Healthcare Advertising
Award for its "Health & Fitness Wonders” advertising campaign. The
Healthcare Advertising Awards, sponsored by the Healthcare Marketing Report, is
the oldest, largest and most prestigious advertising awards competition in the
healthcare industry. This year, more than 3,900 entries were received from
organizations throughout the United States and other countries.
The "Health & Fitness Wonders” advertising campaign playfully highlights
LifeBridge Health & Fitness "members” as "Strongman,” "Pilates Patty,” "The
Incredible Shrinking Man” and "Backstroke Betty.”
"Our goal is not to preach about fitness and healthy living, but
celebrate the success of our members,” said Joel Schlossberg, director of
LifeBridge Health & Fitness. "We feel this campaign tells the story of what
everyday people are looking to achieve and can accomplish through a healthy
lifestyle that includes physical activity.”
The response to and feedback about the campaign from members and non-members
alike has been very positive. Schlossberg added that prospective member
inquiries are up over the same period last year.
The Healthcare Advertising Awards are judged by a national panel of health
care marketers, advertising creative directors, professional health care
consultants and the editorial board of HealthCare Marketing Report.
LifeBridge Health & Fitness is a member of LifeBridge Health, a
regional healthcare organization that includes Sinai
Hospital of Baltimore, Northwest Hospital Center, Levindale Hebrew
Geriatric Center and Hospital, Jewish
Convalescent & Nursing Home and related subsidiaries and
affiliates.
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